Our origin story
40Form emerged out of frustration.
By my late 20s, I had meandered down several traditional career paths - medicine, divinity, business. I had answered enough questions correctly to receive degrees in chemistry and religion, and to land a job in consulting.
All the while, the real questions of my life evaded me: Who am I? What do I want?
I read more purpose-finding books than I care to admit. I found that most presented overly simplified frameworks and offered few questions to access and make sense of my complex inner world.
I yearned for a structured approach to unpack who I was and a repository of data that I could lean on when making big decisions.
40Form is the practical, data-driven resource I wish I had.